That’s the beauty of it. It’s not a myth, it’s not a dream, it’s not a story, it’s not an investment opportunity: it’s some stones. It’s a place. That’s just so restful. It’s as semiotically empty as parts of the Lisbon underground. No one is shrieking at you to buy anything on Mars, not that I can see, & I’ve studied this picture long & hard. Can I get a ticket ? I’d really love to go. The problem is, by the time you or I get there it’ll be just like it is here. Every single piece of it will be talking to your head. There will be built environment everywhere, & every single riser of every single staircase in every single structure will have its ad. Every wall will have something to say to you. & you will have plenty to say too, because on Mars, by then, surely, comment will be free.