welcome to yr world
Apple’s iPhone 5C will come in yellow, green, blue and red. But is bright always right…? If you live in a world of toddlers it is. If you live in the world of people who manipulate toddlers to make their profits, the question itself is a gadget–a brightly coloured piece of plastic with no real function except to convince the user that she needs to pay for what it does. Fake objects, fake functions, fake commentaries, fake realities layered on top of the real function of everything, which is to make revenue and keep it moving up the hierarchy. Either you buy the plastic without a thought, or you think a marketing discussion represents the next clever level up. Welcome to your dinner party. Welcome to lifestyle. Welcome to your new housing bubble. Welcome to your new toy. Everything is going to be all right now. Welcome to business. Welcome to being a farmed consumer with a degree in farming consumers.